The traditional way of working in network marketing tells you to make a list of 100 people you have known before, no matter they are close to you or someone you met once or twice in a seminar or party, and then, “Show them the plan.”
Most of us who have been in network marketing had been through that before. And honestly we do not want to go there again. And in the Internet age we do not need to.
In the Internet age, network marketing can be worked differently. You can generate your list of leads without having to make any cold call or warm call.
Most all network marketing companies, especially those built for the Internet, have canned websites, i.e. you will get these websites in your name. Most of these websites are generic, that is every other new representative will get a similar looking on, and these are not what you are looking for to use to build your business.
Don’t get me wrong, it’s not that these sites are not good, just that it does not have enough of your personality in them that can help you get that sign up.
In order to use the Internet to grow your network marketing business, you have to use the Internet as a tool. Use it with great care and good training, it is able to help you. Otherwise you can expect to be burned.
This is a simple list what you can use the Internet for:
- Generating super targeted leads just for your business.
- Following up with those leads as many times as it takes for them to sign up or buy something.
- Creating a funded proposal to pay for all your advertising.
- Allowing prospects to sign up for your business all by themselves (this is really fun!)
- Tracking all your efforts and results.
This is quite an abbreviated list of the options to use the Internet as a tool.
For this article we are going to discuss generating your own prospects.
How do you generate prospects?
It is very important to generate your own leads. Most leads that you buy from “Jack’s lead shack” have been sold several times. The people on the lead list may have opted into some generic page months ago. They are really ice-cold leads, and a waste of your time and money.
To generate your own leads you need a webpage of some sort to gather a prospect’s information. This is called a lead capture page. This page must catch and keep someone’s attention immediately. If you do not catch their attention within the first seven seconds they are usually gone.
This page then must be advertised. This is how you get the super red-hot targeted leads. It is very important to advertise specifically to your targeted market. In most cases, with the proper education you can generate these leads cheaper than you can buy super cold leads.
These leads are only for you. They have not been called multiple times by others who bought the same list you did. They will be more responsive to you.
Using the Internet you can build a relationship with these leads through email. Old age or new age, relationships are still very vital to the success of your business. Treat this step with care always.
———————————————————————————————
Dare to Dream! Continual Self Development is the Key to Success!
PassiveIncomeCreation.com
.
