Internet Marketing Success Journal

I was going through my mail this morning and saw this meaningful article.  This is what we should do in the Internet business.

There’s a story about a wealth seeker who sold everything he had and used the money to search for “The Touchstone”, a magical stone that could turn anything into gold. It was supposed to be located on a seashore far away, mixed in with all the other stones found there. The difference was that it would be warm to the touch, unlike all the others. This seeker of wealth went to that seashore and began picking up stones, feeling them and throwing them into the sea if they were cold. This went on for many months. Finally, one day, he picked up a stone, felt it and threw it into the sea. Unfortunately, it felt warm.

The problem with repetitive chores is more than just throwing away opportunities by mistake. The time you spend on drudgework is time you take away from working on the strategic and tactical considerations your business requires. That’s where the money is. Being able to devote your time to planning, goal setting and the like will increase your income and free up your time to spend on all the other things in life you enjoy.

By automating everything from your email campaigns to updating the content on your Web sites or blogs, you free yourself from having to do that which is best done by machine, often for free. Sure, you may have to pay a monthly fee for an autoresponder. That money is well spent if you use it to its best advantage. Loading up 52 weeks of follow up emails to your list means you have a year to come up with more content for next year. Using a service to supply your digital downloads to customers means you don’t have to be checking email every five minutes and sending out big files as attachments that end up in a spam folder, leading to more email and more aggravation.

Thanks to the growth of the Internet as a “platform”, practically any repetitive chore can be done via software, scripts or another Web site that does these chores for you. This is also another means of making a killing online. By supplying the script, software or Web site that does chores for other Internet Marketers, you create a stream of revenue supported by folks who will grow and want more of the same. This can be a gold mine for programmers and those who manage them. Stay on top of what the market is looking for and be there to supply it reliably. Then, spend a lot of time counting and spending your income!

Another great feature of many automated scripts and programs is personalization. When you “capture” personal information about a customer or prospect, that information can be used to “populate” forms, emails, sales letters and more. By automatically filling in what would be blank fields in a sales page or saying, “Dear ‘Sparky’”, rather than, “Dear Friend”, in an email header, you create an emotional connection with your contact. Even very jaded IM pros appreciate the little touches that show someone has thought about saving a bit of time or personalizing what could be cold and impersonal.

You increase your value to people by giving them as much as you can that really matters to them. Nobody wants to hear the excuse that, “I’m doing this all by hand, so allow some extra time to get what you want.” Let a machine crank out your repetitive tasks and deliver your digital downloads. There’s less chance you’ll drop the ball through human error and more opportunity for you to work on the next phase of your campaign to dominate your neck of the Virtual woods.

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Gain Financial Freedom in 6 Months?
How to Make $10,000 in 90 Days or Less

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Feeling burnt out as you work from home in an efforts to make money online? If you do, I can understand why. Because I was once like you before.

If you are selling a wealth program or a direct sales program you will very likely need to talk to people on the phone. Actually, you will most likely need to talk to many on the phone. As we know this is all a numbers game, and the more people we speak to, the greater the chance for success.

However, there is one problem with this and I would like to discuss it today. How can we possibly talk to so many people on the phone in a given day and actually market our program as well?

The answer is we cannot.

Internet marketing is, though appear simple, it is actually a full time job that requires tremendous effort, thought, and planning. Internet Marketing also requires a well thought out strategy which is extremely time consuming to say the least. As a part time part time artiste and part time internet coach and mentor for newbies, I know that I cannot possibly sell and market my programs at the same time - there simply isn’t enough time in the day to do both.

This is where delegation of responsibility comes into play. An example of this would be to hire someone to do your craigslist posting. You can find a reputable outsourcing company or find and hire someone from the local area. Another area of delegation is in the area of sales. If you give a sales account executive a nice commissions, and treat him or her well, you will not have to spent 16 hours of your waking hours working in your online home based internet marketing business.

In my opinion, this is one of the most important aspects of delegation as it has worked for me.

Delegation is the key to running a successful online internet business and maintain your sanity at the same time.

Work from home should be a freeing, liberation, empowering experience… not a prison.